Responsible tourism is essential for our future

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Almost 90% of business leaders say that Responsible Tourism is important to their business

The World Travel Market (WTM) 2014 Industry Report of a survey of 1,229 UK industry executives revealed that More than 60 per cent of respondents said that responsible tourism will increase over the next three years, 30% say it will increase significantly 86% perceived sustainability to be important to their business. WTMResRT2014
10% per cent said that sustainability is of central importance to their business, 40%  responded that it is very important, 36% rated it as quite important, and only 14%  said it was not very important, or not important at all. Based on a survey of 1,011, one third of UK holidaymakers say they consider responsible tourism when booking a holiday.
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